I've been involved in a lot of silly PR stunts: world's largest cookie; world's largest salad; etc. But this was just poor planning on their part.
What a goofy idea to make the world's largest popsicle and drag it around the streets of Manhattan in 90% humidity.
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Now had that been a task on "The Apprentice" someone would have been fired! I promise this time Maggie I won't tell you who!LOL
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